Who is Luiza
Where problems become possibilities
How my professional journey led me to Product Design
My Story
My professional journey has always been rooted in the creative world. From my first steps as a TV reporter, I discovered that truly understanding people is essential. That attentive listening shaped the way I see Design. Today, I continue combining sensitivity, critical thinking, and purpose to create experiences that truly matter.
My first degree was in Journalism. Through daily work, I met people and understood their problems through stories and interviews. But over the years, I realized something was missing: I wanted more than simply reporting everyday life. I often felt frustrated that I wasn’t helping solve people’s challenges. My feeling was that I wanted more than just listening to problems — I wanted to think about solutions.
That’s when I remembered a childhood passion: playing with computers. Editing images. Experimenting with HTML. Using Photoshop to invent and create beautiful things.
At first, it seemed unlikely to turn that childhood curiosity into a profession without giving up the critical and questioning mindset I inherited from Journalism. Until I discovered UX/UI Design. There, I found a universe where it was possible to unite the beauty of an interface with the power to solve real problems.
Experience